Critically discuss why marketing internationally requires a good Essay

Critically discuss why marketing internationally requires a good understanding of Relationship Marketing and cultural differences - Essay Example at with no awareness of religious, symbolic and other peculiarities of a country-partner it is impossible to reach understanding and gain your business partners. Many failures in business happen due to the lack of knowledge in the field of cross cultural differences. A lot of works are devoted to research and discussion about relationship marketing either with regard to customers’ study, industrial businesses, and business-to-business marketing and other aspects. The main focus of this proposal is works devoted to the discussion of the relational view (Anderson and Narus, 1990; Dwyer et al., 1987). This choice can be explained by the sources’ relevance to the countries chosen for this proposal: China and Japan. In accordance with the relational view, a specificity of South countries is reflected in their peculiar attitude to personal attention in business. These countries are focused on background information on their partners and human factor is of high importance to them. In the process of dissertation proposal it is intended to find out peculiarities of target businesses’ cultures (in China and Japan) and work out strategies and methods for foreign partners to do their business in compliance with the cultural background of businesses in South countries. Many studies have been conducted to research the cross cultural differences of various aspects in personality behavior – starting from psychological side, and ending with the difference in business leadership and online and computer attitudes; however there is still a question – whether these the results of these studies are relevant and is it possible to assume that cross cultural differences exist – or based on the older economic theories, all personalities have similar behavioral patterns which are not different across cultures? The experimental researches conducted in the area of cross cultural differences in personality have found that people behave in different and various ways, in

Theme of corruption in Do Androids Dream of Electric Sheep and Waiting Essay

Theme of corruption in Do Androids Dream of Electric Sheep and Waiting for the Barbarians - Essay Example ndroids Dream of Electric Sheep it was in an admonition that the protagonist Rick Rick Deckard will be required to do corrupt and wrong things that he does not like to the point that he will be required to violate his own identity. In the end however, Rick Deckard managed to overcome those tendencies that corrupts him. It always pained me in the old days to see these people fall victim to the guile of shopkeepers, exchanging their goods for trinkets, lying drunk in the gutter, and confirming thereby the settlers’ litany of prejudice: that barbarians are lazy, immoral, filthy, stupid. Where civilization entailed the corruption of barbarian virtues and the creation of a dependent people, I was opposed to civilization (38). "You will be required to do wrong no matter where you go. It is the basic condition of life, to be required to violate your own identity. At some time, every creature which lives must do so. It is the ultimate shadow, the defeat of creation; this is the curse at work, the curse that feeds on all life. Everywhere in the universe (Chapter 15)" John Maxwell Coetzee Waiting for the Barbarians exposition about the nature of corruption is quite odious and inescapable. In their present state, the natives were vulnerable to the guile of shopkeepers and that they are called many unpleasant things. The Empire of which takes hold of the settlement even capitalized on this as a precursor and justification of its attack on the natives by branding them as barbarians and savages. It can even be taken that they were sowing anxiety among the settlers and natives so that their stay will be justified. Col Joll and his empire’s manner of â€Å"civilizing† these barbarians meant the corruption or the destruction of their own selves and culture to be civilized. This lamentation of the magistrate is in fact a metaphor of how a superior (in force) entity would subjugate another such as the case of the Americans to its native Indians and of that African