Coffee and Starbucks Essays

Espresso and Starbucks Essays Espresso and Starbucks Paper Espresso and Starbucks Paper Starbucks: The best espresso, for the best YOU. Promoting Assignment DT398/1 Lecturer: Dr Daire Hooper Student: Tatiana Petruskova understudy NO. : 3337431 1. 0 Table of substance 2. 0 Introduction 3. 0 Current showcasing circumstance 2 3. 1 Starbuckss current situation in worldwide markets 3. 2 Main rivals 4. 0 Environmental components 4. 1 Micro Environment 4. 1. 1 Main Competitors 4. 1. 2 Customers 4. 1. 3 Suppliers 4. 2 Macro Environment 4. 2. 1 Economic Factors 4. 2. 2 Technological Factors 4. 2. 3 Political Factors 5. 0 SWOT examiners 5. 1 Strengths 5. 2 Weaknesses 5. 3 Opportunities 5. Dangers 6. 7. 0 8. 0 9. 0 10. 0 11. 0 12. 0 2. 0 Product and Branding Strategies Pricing Strategies Promotional Strategies Distribution Channels Summary Conclusion References Introduction 4 5 6 7 8 9 10 11 The first Starbucks opened in 1971 by three accomplices: Jerry Baldwin, Gordon Bowker and Zev Siegl. The entire organization was in those days just a solitary store in Seattles notable Pike Pl ace Market. Under the administration of Howard Schultz, President and CEO, the organization has developed in the United States as well as overall extension has been astounding (Forbes 2013). Today, Starbucks is the biggest café erve hot and cold drinks, entire bean and microground moment espresso, full-leaf teas, cakes and bites. Starbucks checks the social and ecological exhibition of every single made item that end up in their stores. Before the finish of financial 2009, Starbucks had evaluated the presentation of more than 114 processing plants far and wide and aided more than 37 execution improvement programs (Starbucks). 3. 0 Current Marketing Situation Starbucks keeps on growing abroad and the vast majority of the new augmentations will be in Asia Pacific and Chinas areas. China will be a key piece of its worldwide extension as the ompany hopes to develop the store include in the country to 1,500 before the finish of 201 5 (Forbes 2013). Starbucks uses permit understandings, vital associations, and numerous different business exercises and understandings. Starbucks most recent procurement of La Boulange and Evolution Fresh assume some job in the companys development as there is more nourishment for breakfast and lunch including increasingly prepared products not far off. Starbucks likewise consented to buy tea retailer Teavana Holdings Inc. for $620 million. It is its biggest obtaining to date. With regards to purchasing, Starbucks is notable for its duty to quality items. The organization expanded their buys to 40 million pounds, making it the biggest buyer of the Fair Trade Certified espresso on the planet (Starbucks Corporation). 3. 1 Starbucks current situation on the planet showcase An ongoing review by American Express/SAP positions Starbucks 49th among the Top 100 worldwide retailers (Forbes 2013). Starbucks Corp. raised its benefit figure for the current monetary year after deals in its top market U. S. topped desires. The organization set its new income per share conjecture for financial 2013 at $2. 06 to $2. 15, up from $2. 04 to $2. 14 for each offer, beforehand. It likewise raised its objective for worldwide net new stores to 1,300 from 1,200 on quickened development plans for China. 3. 2 Starbucks and its fundamental rivals Starbucks essential contenders are speedy help eateries and claim to fame coffeehouse. Starbucks significant contenders are Dunkin Donuts and McDonalds. McDonalds as of late presented McCafe crusade in which it sells espresso refreshments at a slight rebate to Starbucks. McDonalds valued their beverages between $1. 9 and $3. 29. By correlation, Starbucks tantamount beverage forms were evaluated between $2. 65 and $4. 15, a premium of around 33%. Dunkin Donuts utilizes its doughnuts and the est of their menu as the fascination. By 2006, Dunkin Donuts was the top selling retailer of espresso by-the-cup in America at 2. 7 million cups every day, near one billion cups per year (Dunkin Donuts, Press Release 2006). 4. 0 Environmental components 4. 1 Micro condition The accompanying area of this arrangements with a portion of the fundamental factors inside the Starbucks organizations smaller scale condition. All the more explicitly, the accompanying headings will be investigated: 1. Fundamental Competitors 2. Clients 3. Providers quality, administration, reasonableness, and cost. Despite the fact that Starbucks faces huge rivalry in the business sectors, it is still in front of its rivals. Starbucks primary objective market is people matured 25 to 40. They represent Just about half (49%) of its absolute business. Starbucks pull in this specific age bunch through hip, contemporary structure that is agreeable in its promoting and stylistic layout and attempting to keep its items current as superficial points of interest. Clients are probably going to be urbanites with decently high salary and expert vocations. Another 40% of Starbucks deals are making youthful grown-ups, matured 18 to 24. To interest this age gathering, Starbucks positions itself in schools where understudies can hang out, and furthermore requests o them through innovation concentrating on long range interpersonal communication where it is effectively creating a cool picture. Beside remarkable espresso, Starbucks has made a business out of human associations, network inclusion and the festival of societies. (Starbucks) Starbucks is looking for differing claimed organizations to buy from. Notwithstanding their purchasing rehearses, they bolster provider decent variety outreach ventures supported by different associations, for example, The National Minority Supplier Development Council and the Womens Business Enterprise National Council. These tasks nclude opportunity fairs, business improvement roundtables and provider advancement ventures. The Supplier Diversity assists with distinguishing and convey top notch items and administrations. Starbucks is submitted in making a working environment that qualities and regards laborers from differing foundations. The organization works with abroad providers to keep up a working environment that doesn't manhandle laborers. Consequently African homestead bunches selling espresso beans are getting progressively esteemed, they are paid better wages including benefits and are furnished with assets that help to bring down the expense of creation, decrease organism diseases and increment the creation of remium espresso. 4. 2 Macro Environement This area will look at a portion of the key Macro Environmental elements that face Heineken. All the more explicitly, the accompanying subjects will be talked about: 1. Monetary Factors 2. Mechanical Factors 3. Political Factors As expressed by Kotler and Armstrong (2010, p. 106), mechanical advances are potentially the most grounded powers influencing current showcasing systems. The blast of online networking and the development of imaginative innovation in the most recent decade has seen new organizations. Some of Starbucks employments of innovation to showcase its item are as per the following: 1 . Starbucks persistently transfers pictures and statuses on locales, for example, facebook, Instagram, twitter and pinterest, where a large portion of the individuals in todays world have day by day access to. . The presentation of Starbucks card had improved client assistance. 3. Starbucks propelled a free across the country versatile installment application. 4. The free, boundless Wi-Fi in the stores fills in as temporary office and a gathering place. 5. Starbucks has its own official site, where you can see the menu, buy blessings, read pretty much all the data of their items and Starbucks commitment to the environement just as the moral sourcing. You can likewise top up our Starbucks card on the web. There have likewise been innovative advancements in agribusiness. Rural innovation has been an essential calculate adding to builds ranch profitability in creating nations. In spite of the fact that there is as yet across the board food uncertainty, the circumstance without current innovation advancement would have been unfathomable. Food costs are lower in light of innovation, yet the advantages among buyers and makers rely upon the idea of the nearby economy and exchange designs. Political elements that influence Starbucks remember the degree of strength inside the nations for which Starbucks purchase its espresso from. They get their espresso beans from nations all around the globe wherein a few nations have a great deal of cataclysmic events like seismic tremors, tidal waves and wars. These cataclysmic events can influence Starbucks business on the grounds that the nations won't have the option to flexibly them with any of the espresso beans and they will have no espresso to sell. Starbucks likewise claims to be naturally amicable, so they need to consider how to ensure the brand perspective in all that they do. Another significant factor is the connections between the nations between which the trading of items is occurring. . 0 SWOT Analysts 1 . Duty to quality 2. Enormous development overall 3. Moral sourcing 4. Biggest café chain on the planet 5. Supporting ranchers and their networks 5. 2 Weakness 1. Item estimating 2. Negative exposure 3. Espresso beans cost is the significant impact over firms benefits 5. 3 1. Increment in item assortment 2. Universal development of retail activities 3. Mec hanical progressions 4. Joint endeavors Opportunities 1 . Contenders with comparable contributions at lower cost 2. Rising costs in espresso beans and dairy items 3. Trademark encroachment 4. Development of new contenders Products and marking system According to Louis E. Boone and David L. Kurtz (2010, p. 379) advertisers perceive the ground-breaking impact items and product offerings have on client conduct and they work to make solid characters for their item and secure them. Marking is the way toward making that character. Evaluating Strategy Starbucks is the pioneer of the espresso showcase. As an unmistakable organization, it controls various occasions more piece of the overall industry than any of its rivals. Starbucks sets its expenses on a basic thought: high incentive at moderate expense. At the point when individuals feel like they are getting a decent arrangement for their cash, they are bound to pay a greater expense. Quality is the key. In some cases when Starbucks presents new push

Urdu As A Modern Language In The Uk Education Essay

AbstractionThe study was intended to investigate the great beyond of Urdu in the UK. English conceived Asians were the number of inhabitants in the study. The study was an investigation type which was delimited to the schools of Lancashire, Midlands and West Midlands and one school from every wa the example of the study. Survey was utilized as an examination device and 40 five polls were circulated to move up informations from which 40 reactions could be conceivable. Parameters of association were, ages, foundation ( Natural ) , mother lingua, sexual orientation, topographic purposes of review, guidance degrees and utilization of Urdu. After investigation of informations, it was discovered that from now on of Urdu in the UK is brilliant and it appreciates still most regularly utilized network semantic correspondence among Asians. At long last, nations of thought are proposed that will let us to elevate the overview of Urdu what's more do it an instrument of cultural improvement ( hea lth, cultural consideration and so on ) .Research request and context:â€Å" Urdu is a living phonetic correspondence and has a brilliant from this point forward in the UK † . During the author ‘s PGCE course of action at School, the caput educator said and all things considered accepted that Urdu is losing its supplication to British brought into the world Asiatic researchers as ; guardians like to become familiar with a semantic correspondence other than Urdu to their Children. The author other than acknowledged and saw that understudies have had less inspiration towards Urdu when contrasted with other phonetic correspondences. In this way, in the noticeable radiation of the essayist ‘s perceptions and the caput teacher ‘s positions the author directed an examination to procure a superior picture about the great beyond of Urdu in the UK. There might be a cluster of grounds behind this insufficiency of intention however the author concentrated on following requests: For what reason is Urdu less speaking to British researchers? What are the beginnings of larning Urdu in the UK? What are the contributions of British Asians for larning Urdu? How do British Asiatics use Urdu etymological correspondence in their everyday life? Which making book out of Urdu is favored by British Asians in the UK? How is it conceivable to progress and proceed with Urdu through electronic and print media? Does Urdu require a cutting edge instructing strategy to get by with current demands?Literature ReviewLanguage appears to hold numerous usages like, an organization of imparting, an instrument of passing on discernment and a look of social and originative driving forces of a network. â€Å" A phonetic correspondence is the image of its talkers. Each etymological correspondence decides an alone way of sing the universe. It typifies the Torahs and customs and convictions of its social gathering. † ( R.M.W.Dixen.1997:135 ) . So is the occasion with the phonetic correspondence of Urdu as, fitting to George Weber ‘s article Top Languages: â€Å" The World ‘s 10 Most Influential Languages in Language Today, Hindi/Urdu is the fourth most spoken etymological correspondence known to mankind, with 4.7 per centum of the universe ‘s populace, after Mandarin, English, and Spanish † . Urdu is a South Asiatic phonetic correspondence spoken in Pakistan as a national etymological correspondence ( Qaumi Zabaan ) . Urdu is other than one of the authoritatively perceived etymological correspondences in India and has official semantic correspondence position in the Indian regions of Uttar Pradesh, Bihar, Andhra Pradesh, Chhattisgarh and the national capital, New Delhi. In Indian controlled Kashmir, Urdu is the essential authority etymological correspondence. It is the solitary area in India where Urdu has been given such a position. Orchestrating to Mehrab on line concentrate on International Urdu Conference â€Å" Urdu has no limit and has its underlying foundations everywhere throughout the universe † . BBC Urdu site areas: â€Å" Urdu is firmly identified with Hindi. Urdu is spoken as a first phonetic correspondence by more than 60 million individuals ( remembering 10 million for Pakistan and 48 million in India ) † . Masica ( 1991: 22 ) portrays â€Å" Urdu as holding no particular regional base, as in there is no region or set of regions in the Indian sub-mainland that can be brought up at as a Urdu-talking nation. † Be that as it may, Urdu is demographically significant in another way as great. It is broadly utilized as a second phonetic correspondence all through the Muslim people group of South Asia. As Schmidt ( 1999:16 ) says, â€Å" Urdu is other than spoken in Bangladesh, Afghanistan and Nepal, and has become the social semantic correspondence and most widely used language of the South Asiatic Muslim diasporas outside the subcontinent † .Urdu in BritainThe connection among Urdu and Britain is non new ; it begun around three and a half hundred mature ages back when the British went into the sub-mainland as a bargainer and built up the East India Company. English concentrated in profundity the human advancement, lingual, cultural and monetary foundation of the sub-landmass and they understood that to acquire full political force they expected to larn the etymological correspondence of the land. To bring through this purpose they built up Fort William College in Calcutta. It was establ ished on July 10, 1800. Fitting to Wikipedia â€Å" Fort William College was a foundation and securing Center for Oriental surveies built up by Lord Wellesley, so Governor-General of British India † . Gilchrist was named caput of the school and he delivered a cluster of writing in Urdu. Sovereign Victoria recruited an Indian Muslim to gain proficiency with her Urdu and his depiction can even now be found in the Royal Palace. Manama Afkaar Printed â€Å" Urdu in Britain † specific figure and on the rubric page there is a picture of Queen Victoria with Munshi Abdul Karim ( the Queen ‘s Urdu Tutor ) . ( appendix1 ) John Joshua Keterlaer, the Dutch embassador to India, composed Urdu ‘s first language structure around 1715. Written in Latin, it was named ‘Grammatical Indostanica ‘ , as Indostan, Indostani, and Hindustani are among the various names Urdu has had through hundreds of years. In 1741, Benjamin Schultz, a German preacher, composed ‘Grammatica Indostanica ‘ in Latin. The first-since forever sentence structure of Urdu in Quite a while composed by a MrGliston. John Gilchrist had other than composed a sentence structure book of Urdu himself yet it was a British military official named Hadley who was credited with creation and printing the first-since forever language of Urdu in English. There were two national Urdu meetings held in the UK. The first was held at the SOAS on Saturday, eighth December, 1979. The second Urdu national meeting was called by the Urdu Majlis ( UK ) , the Center for Multicultural Education and it ‘s took topographic point on April 24th-25th, 1981 in London. The two meetings were a massive accomplishment towards the capacity of Urdu guidance in the UK. Educator Ralph Russell was a British bookman of Urdu writing and his academic research earned him an exceptional and suffering topographic point among incredible names of Urdu writing. He accomplished huge work to progress and do Urdu mainstream in the UK. Fitting to Community etymological interchanges in higher guidance study 2008 Urdu is top of the graph and it is most generally spoken network semantic correspondence in the UK. See outline beneath: Starting: Community dialects in higher guidance study 2008, p11. Urdu is a phonetic correspondence spoken either as a first or second etymological correspondence by a development of British Asiatic individuals, unconventionally those of Pakistani legacy. It is broadly spoken in the UK by foreigners and their children. As expressed by the BBC Urdu site â€Å" The Urdu people group in the UK Numberss around one million talkers. † The Urdu people group in the UK is extremely a lot bigger than the Hindi people group. The vast majority of the individuals who recognize themselves as Urdu talkers utilize a combination of Punjabi as the semantic correspondence of the spot, and communicate in Urdu as a second phonetic correspondence for otherworldly and social grounds. The overwhelming mass originates from the West Punjab and the Mirpur domain of Azad Kashmir, however littler gatherings of Gujarati Muslims from the two India and East Africa other than use Urdu for profound goals as referenced on the BBC site. David Mathews referenced in his location at the five-day International Urdu Conference held in Islamabad. â€Å" Urdu is perceived as the fourth worldwide phonetic correspondence in the UK † . The adaptation expressed in Britain is, all things considered, bound with Punjabi and Mirpuri ( which is obvious in my investigation ) words and footings. The ground for this is the heft of UK tenants who are of Pakistani drop initially originated from the Mirpur domain in northern Pakistan which is other than following to the Punjab. The Pakistani people group is the second biggest of the three South Asiatic people group in Britain, with a populace estimation of 899,000. More than 92 percent of Pakistanis in Britain distinguish themselves as Muslim. While a major extent of the network is gathered in London, it is more similarly scattered over the state than most other Muslim populaces, with significant settlements in the Midlands, Yorkshire and the North West. Blending to CILT study 1995 Urdu is the most generally utilized network semantic correspondence in England and 69 nearby guidance governments are offering Urdu instruction.MethodologyMethodology is a picture of technique which can be clarified as recommended by ( Cohen et Al, 2003:44 ) , â€Å" the extent of assaults utilized in instructive research to earn informations which are to be utilized as a balance for intercession and perusing, for record and expectation † For the aim of my exploration I have liked to use an examination as it very well may be â€Å" used to check a wide field of issues, populaces, programs and so forth. So as to mensurate or delineate any summed up attributes † ( Cohen, 2007:206 ) . Fitting to S

Dudamel

Dudamel Late in February, my friend Ashley 12 forwarded me a notice titled Dudamel Open Rehearsal and asked if I would be interested in attending with her. Scrolling through the original message, I saw a comment that Dudamel is cool. So, even though I had no idea whether Dudamel was a music genre, an instrument, a song title, or a composer, I replied Im definitely down! :) and reserved a ticket. A month later, Google Calendar told me that I should meet Ashley at MITs Kresge Auditorium. The theater was PACKED (I thought: wow! this Dudamel thing must be *very* cool!) but we squeezed and sorry! excuse me!d our way in. Flipping through my program, I learned very quickly that Dudamel is not a music genre. Dudamel is not an instrument, or a song title, or a composer. Dudamel is, according to the program bio, Music Director of both the Simón Bolivar Symphony Orchestra of Venezuela and the Los Angeles Philharmonic, and the impact of his musical leadership is felt on four continents. His guest conducting appearances include the NY Philharmonic and the Munich Philharmonic. Feeling very uncultured, I went on to read that he was voted into the Gramophone Hall of Fame, has won a gazillion awards, is in the Royal Swedish Academy of Music, and was one of Time Magazines 100 most influential people in 2009. Yep. Definitely not a musical instrument. I got a little bored of the laundry list of musical accolades, so it was refreshing and a little surprising to read that Harvard recently awarded him the Q Prize for extraordinary service to children. I was equally surprised to look up and see small children sitting on stage: in the front row, there were 7- and 8-year-olds clutching miniature violins with their feet dangling above the ground. Turns out that the concert was actually an open rehearsal, as part of the Sistema Side by Side seminario series. A seminario is a tradition in Venezuela, where Dudamel is from. According to the program, a seminario is a larger ensemble community. Children from music programs in various neighborhoods and regions frequently come together…to make music together. This particular seminario was made up of: children from the Los Angeles Philharmonic Youth Orchestra (YOLA) who had flown across the country for this event + children from Massachusetts + conservatory students from the Longy School of Music of Bard College. The MA kids and the Longy students were paired up as part of a community program called Side By Side: theyve been rehearsing together every weekend for the past year. They all wore matching black t-shirts that said SIDE BY SIDE in white letters. The timpani pair were particularly adorable; there was a little kid wearing a cast partnered up with a tall young man from Longy, and their height ratio was about 1:2. It was a very strange construction: the intimacy of a childrens orchestral rehearsal up on stage in front of a gigantic audience, led by a famous conductor. The audience was packed with parents, sponsors, and random MIT community members who were on some mailing lists and might not have known a whole lot about what they were walking into. The man in front of me spent the entire rehearsal Facetiming on his iPhone with a woman who I presume was the mother of one of the young performers. Imagine what this meant for Dudamel himself: as my friend Davie 12 (who was also at the concert) put it, he had three different not obviously reconcilable tasks. He had to, as the conductor, run a functional and productive rehearsal. As a performer (and when a Kresge Auditorium-ful of people are watching you, you are performing whether you like it or not) he had to entertain. As the conductor of a performing childrens orchestra, he had to make the children comfortable up there on the stage. Spoiler alert: he did all three, spectacularly. After an introduction that included a thank-you to Rafael Reif for providing space at MIT (WOOOOO! MIT!!!!!) Dudamel finally walked on stage. On his way from stage right to the podium, he shook hands with several of the children and beamed at everybody. When the auditorium fell silent, he asked one of the kids in the front row: its too warm in here! is it okay if I take off my jacket? I guess the kid gave Dudamel his blessing, because Dudamel took off his fancy jacket to reveal a black t-shirt and jeans. He eased himself onto a wooden stool and leaned his elbows on his knees. And just like that, the entire auditorium relaxed too. My first impression of Dudamel was: Wow, Dudamel is adorably awkward. He stumbled over his words, mumbling that he didnt really know the music that well, actually he didnt know the music at all, and what were we even here to play again? Some little kid told him the answer. Oh, okay, he said. You guys will have to lead me, because I dont know the music. Ha! The orchestra were playing the Farandole from Bizets LArlesienne Suite No. 2 and the Finale from Tchaikovskys Symphony No. 5 in E Minor, and so of course Dudamel had both of those pieces totally committed to memory (not to mention he was 110% prepared for the rehearsal). But it was a trick to make the kids more comfortable with him, and it was endearing. He reminded me of Papageno, for those of you familiar with Mozarts Magic Flute he adopted a kind of charming woodland creature quality, perching on the edge of that stool. He occasionally shifted to look over his shoulder and quip to the audience. And then he lifted up his baton, and I realized that Dudamel isnt awkward at all; hes just expertly theatrical. Before long, he had left his stool and was standing up and Papageno was out of my mind; instead, I thought that Dudamel could be a dancer, the way he stood up straight and seemed to have complete control of every single movement. He also had the BEST similes. These two phrases, he would say. They are the same on paper, no? They are like twins. But twins you are still different, a little bit. So we must play them differently. To describe a grand passage, a dancers thumping long legs. To describe a passage of rapid notes, a dancers short scuttling legs. He was really brilliant, and I wish I wrote more of these down, but I was too busy being totally captivated. At the end of the performance, Jamie Bernstein Leonard Bernsteins daughter (WOAH! LEONARD BERNSTEINS DAUGHTER!) presented an award to Dudamel: the Leonard Bernstein Lifetime Achievement Award for the Elevation of Music in Society. With this award, Jamie read aloud from the program, Longy recognizes an artistic leader whose life has been dedicated to inspiring and enriching lives through music. The Bernstein laureate, whether as a performer or teacher and here she broke from the program and said OR BOTH! exemplifies how music can lift spirits, raise the level of culture in society, and transform lives. Dudamel said that he was part of the El Sistema family (the program in Venezuela that inspired Side by Side) and was receiving the award as part of that family and not as an individual. And then it was time to leave. Dudamel got the audience to give an extra gigantic round of applause for the little timpani player. Hes the best timpani player I have ever seen in an orchestra! Dudamel announced. Playing with one hand! (the kid had a cast.) He gave the timpani player a hug, then turned outward and smiled at all of us. I am becoming an old man, he said. Because, when you feel like a father, you are becoming an old man. He left the stage, and the parents in the audience rushed up to be with their kids.

How to Play the Taxi Cab Improv Game

The Taxi Cab improv game can be played with three to six performers. Its a fun icebreaker game for parties or you can use it as a classroom activity for theater, drama, or improv classes. It is suitable for all ages and can be played by children or sharp-witted members of improv groups. No matter what the level, it is fun to watch and fun to perform. How To Play the Taxi Cab Game Select one performer as the taxi cab driver and two or more performers as passengers.Set up one chair for the taxi-cab driver and several chairs for the passenger seats.One performer plays the role of the cab driver. He/she starts the scene by pantomiming driving. Feel free to develop a funny, quirky cab driver character. After a few moments of driving, the performer spots a customer.The passenger hops into the back of the cab. Now, heres where the game begins. The second performer playing the role of the passenger should have a distinct personality. This should be assigned before the start of the game and known to the other performers.The gimmick is that the cab driver adopts the personality traits of his customer. When a new performer (a new passenger) enters the scene, the cab driver and the other passengers emulate the new personality/behavior. The passengers explain to the driver where they are going and what they plan to do.After the passengers have interacted with one another, the cab driver will start to drop off his/her customers. When a passenger is dropped off and exits the scene, everyone switches personality again, until  eventually, the cab driver character is alone again and back to the original personality.A director or teacher may want to use a timer to cue when the next passenger will enter or exit the cab to keep the game flowing. This can be varied. If the performers are on a roll, the director can let it continue longer. If they arent doing well with a  character, the director can cue the next passenger swap to keep the game lively. Passenger Personalities The personalities can be prepared in advance by the director or teacher or they can be taken as audience suggestions before the beginning of the game. A secretive British agent.A snobby opera singer.A hyper 4-year-old.A friendly, overly talkative old woman. For advanced improv groups, each performer may come up with their own passenger personality and not reveal it until they enter the cab. This presents more of a challenge for the others to emulate it. Another wrinkle is to take audience suggestions during the game. For the best flow, it can be good to assign audience members to call out a passenger personality rather than have several people competing with suggestions. Dramatic Skills Used in the Taxi Cab Improv Game This activity develops a performers emulation ability. How well can the actor mimic the style of another performer? How quickly can an actor change his or her character? What ranges of emotions can the actors express? Teachers and directors should encourage their cast to try as many new personalities and emotions as possible. Have fun with the game and dont forget to give the cabbie a decent tip.

Public Health and Nutrition Objectives - 541 Words

Objectives: Know the organic and functional alterations of the individual and their relationship to the nutritional aspect. Know the elements of cellular pathology in relation to the various organic disorders. Identify the signs and symptoms of each disorder. Program: I. Eating disorders: Anorexic and bulimia. Feeding behaviour. Malnutrition. Malnutrition. Food plans. II. Esophagus: The stenosis, reflux. Feeding Plan. III. Stomach: Gastritis, erosions, ulcers, pyloric obstruction, gastrectomy. Food Plan IV. Small intestine: Functions of the duodenum, jejunum and ileum. Diarrhea. Malabsorption syndrome. Celiac disease. Diet therapy. V. Large intestine: The irritable colon, diverticula,†¦show more content†¦Cholecystitis. Cystic disease. IX. Protein metabolism: Synthesis of amino acids and proteins. Failures in metabolism. Failure by binding to specific receptors bad for membrane. Protein catabolism, catabolism defective amyloidosis. Application diet therapy. Asymptomatic hyperuricemia and gout. X. Diabetes: Concept. Types. Causes. Pathophysiology. Clinic symptoms. Locations cardiovascular system, eyes, nervous system, kidneys and other organs. Diabetes and pregnancy. Adequate food. XI. Diabetic comas: Physiopathology. Nutrition. XII. Obesity: Concept. Food Plan. Conduct before fashions. XIII. Lipoproteins: Concept. Types. Metabolism, catabolism. Lipoprotein disorders. Diseases lipoprotein abnormalities: excess, abnormal structure, decrease. Food plan for each situation. XIV. Arteriosclerosis and atherosclerosis: Atheroma. Pathophysiology. Food and non food factors. Lipoprotein factors associated with atherosclerosis. Prevention and eating plan. XV. Kidney and nutrition: The role of nutrition in the kidney. IRA. IRC. Urolithiasis. Dialysis and renal transplantation. Food plans for each situation. XVI. Sepsis and nutrition: Physiopathology. repercussion on nutrition. Malnutrition and sepsis. Septic shock. Food Plan. Burn patients: pathophysiology, food plan. Nutrition and cancer: the hypercalcemia and cachexia. Feeding behaviour. XVII. Heart disease: The insufficient, heart rate and nutrition. ArterialShow MoreRelatedEssay about Nutrition in Public Health 1165 Words   |  5 PagesNutrition in public health: Objectives: Ensure that students acquire specific knowledge for the analysis of food and nutrition problems in population groups. Identify the causal factors of the state of nutrition in communities. Be able to take part in the planning and programming for prevention and control activities within the field of nutrition in public health. Program: I. Concept of public health: Historical evolution. Population and food. 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Facebook Puts Other Companies Underneath Its Wings Free Essays

Introduction Facebook is considered these days as a leader for the social networking websites, Facebook is such a great success story which officially came out in 2004 created by Mark Zuckerberg and his classmates at Harvard University. On October 28, 2003, when they were in the second year, Zuckerberg and his team started the idea by launching a website called â€Å"Facemashâ€Å", after that, for many reasons the website was shut down by the school. On February 4, 2004, Zuckerberg started again with his team a new website called â€Å"Thefacebook†, they worked hard to develop the website and they divided the tasks professionally; Eduardo Saverin is responsible for the business side, Dustin Moskovitz for programming issues, Andrew McCollum for the graphic design, and Chris Hughes. We will write a custom essay sample on Facebook Puts Other Companies Underneath Its Wings or any similar topic only for you Order Now Facebook has been written and developed using C++ and PHP language. They worked together such as a great talent team until the website was expanded to many schools (Who Invented Facebook, ND). In my point of view, Facebook made a difference in the social media world by making the website so attractive to the users, right now Facebook has over than one billion active users, in addition, Facebook has a second global rank and a second US rank according to the Alexa traffic rank, and the visitors of the site are viewed as an average of 18. 1 pages per day (Facebook Rank, ND). So we are going in this paper to discuss all aspects and terms of my thesis statement and verify it as well. Moreover, we are going to review one of the strategy that Facebook has and do SWOT analysis as well. My thesis statement summarized as the following â€Å"Facebook puts other companies underneath its wings by imposing Ads network strategies, marketing strategies and as well as social media strategies†. The Five Porters Forces Risk of entry by potential competitors: The barriers of entry to other competitors of Facebook is very high, since Facebook has the criteria of the users satisfaction which makes the users more loyal to Facebook, for instance, I would say Google is a potential competitor to Facebook, hence, the risk of entry is low. Intensity of rivalry among established firms: Twitter is one of the most competitors to Facebook, since Twitter has Five Hundred million users on its social network as well as has the tenth rank on Alexa traffic rank; furthermore, Facebook and Twitter are fighting to make the users more attractive by coming up with new ideas in the network social networks to make it more easier to the end users. Bargaining power of buyers: Since Facebook offers social networking services to the end users, Facebook does know the importance of the user’s power to make them successful by offering unique and flexible tools for the social networking, moreover, Facebook team should take into considerations the feedbacks and reviews of the end users. Bargaining power of suppliers: In Facebook case, there’s no specific supplier because they are offering online services, they could be the suppliers themselves, and we would consider the government is a supplier for Facebook; since the government monitor and control the social networks. Threat of substitutes: The threat of substitutes for Facebook is represented by any social networking website like Twitter or Myspace which they are really rivals, so Facebook team should update the website from time to time to make the users satisfied and to face the user’s daily demands on the social network. Facebook SWOT Analysis Strengths: Facebook has the second rank at Alexa as a global rank and second rank in the US (Facebook Rank,ND). In addition, Facebook now has over than one billion active users; Facebook has announced its revenue by gaining more than $150 million from the mobile advertising (Turcan, 2012). Furthermore, Facebook supports more than 70 languages for the users across the world which makes Facebook attractive for many users their mother language is not English. Now Facebook has a popular brand name and it has been used as a reference in many movies or even in the business cards (FACEBOOK SWOT, ND). Weaknesses: There are many faked accounts and duplicated accounts that cannot be identified easily. Also, people say Facebook is secretly gathering information about them which may leave an impression to remove their accounts. Moreover, Facebook posted a loss in last two quarters which will impact its stocks (Turcan, 2012). Opportunities: Researchers can take advantage of using Facebook by gathering data for surveys purposes. Moreover, Ads prices are still going up as Facebook recently announced which will have the investors buy new stocks. Also, Facebook can be used as a market place; people can sell and buy items through Facebook (FACEBOOK SWOT, ND). Threats: China government doesn’t allow Facebook to operate out there in China; since china has a huge population. In addition, it is probably that users may switch to any other services like Google+ (Facebook Investment, 2012). Also, Twitter has a strong competition with Facebook in the market place and they are making unique features Faecbook doesn’t. Furthermore, there are many viruses have attacked Facbook as we have heard recently from news, and it might be a threat of ongoing hacking in the future. Facebook Marketing Strategy Marketing strategy is one of the interesting strategies that Facebook has; Facebook demonstrates its strategy by defining the target audience which means Facebook has grouping packages for all accounts by age, gender, profession and location which help the other companies to post their Ads on Facebook for specific class of people and as well as specific region, furthermore, Facebook helps other corporations to increase the traffic on their websites by creating an official page contains their official website link and contact information which truly helps the corporations to share their information, run certain events, post any kind of advertisements and get more likes. I would say the more likes you get, the more success you are. In another hand, the non-profit organizations can take the advantage by creating a page on Facebook to get donations and find volunteers across all the world, moreover, Facebook provides the page owners with all kind of statistics tools and reports, those kind of reports are weekly and daily updated and included with the post quality, how many likes, page views and photo views. Conclusion In my point of view, the marketing strategy makes Facebook an attractive destination for all kind of businesses to post Ads, upload photos, create events and communicate with people which leads rapidly to grow revenue of Facebook. In my opinion, Facebook developers should work on the privacy settings to make sure that the users will stick with them for a long period of time. Moreover, the developer team should do something to prevent the existence of the duplicated accounts and the faked accounts by monitoring the IP addresses of the user’s computer. Finally, Facebook is still in the fore beating up Twitter, My Space and other social networking websites, as I mentioned before, Facebook has been a leader for the other online social networking services, I would say Facebook made a difference in the information revolution these days and created a competitive environment in the market place. How to cite Facebook Puts Other Companies Underneath Its Wings, Papers Facebook Puts Other Companies Underneath Its Wings Free Essays Introduction Facebook is considered these days as a leader for the social networking websites, Facebook is such a great success story which officially came out in 2004 created by Mark Zuckerberg and his classmates at Harvard University. On October 28, 2003, when they were in the second year, Zuckerberg and his team started the idea by launching a website called â€Å"Facemashâ€Å", after that, for many reasons the website was shut down by the school. On February 4, 2004, Zuckerberg started again with his team a new website called â€Å"Thefacebook†, they worked hard to develop the website and they divided the tasks professionally; Eduardo Saverin is responsible for the business side, Dustin Moskovitz for programming issues, Andrew McCollum for the graphic design, and Chris Hughes. We will write a custom essay sample on Facebook Puts Other Companies Underneath Its Wings or any similar topic only for you Order Now Facebook has been written and developed using C++ and PHP language. They worked together such as a great talent team until the website was expanded to many schools (Who Invented Facebook, ND). In my point of view, Facebook made a difference in the social media world by making the website so attractive to the users, right now Facebook has over than one billion active users, in addition, Facebook has a second global rank and a second US rank according to the Alexa traffic rank, and the visitors of the site are viewed as an average of 18.1 pages per day (Facebook Rank, ND). So we are going in this paper to discuss all aspects and terms of my thesis statement and verify it as well. Moreover, we are going to review one of the strategy that Facebook has and do SWOT analysis as well. My thesis statement summarized as the following â€Å"Facebook puts other companies underneath its wings by imposing Ads network strategies, marketing strategies and as well as social media strategies†. The Five Porters Forces Risk of entry by potential competitors: The barriers of entry to other  competitors of Facebook is very high, since Facebook has the criteria of the users satisfaction which makes the users more loyal to Facebook, for instance, I would say Google is a potential competitor to Facebook, hence, the risk of entry is low. Intensity of rivalry among established firms: Twitter is one of the most competitors to Facebook, since Twitter has Five Hundred million users on its social network as well as has the tenth rank on Alexa traffic rank; furthermore, Facebook and Twitter are fighting to make the users more attractive by coming up with new ideas in the network social networks to make it more easier to the end users. Bargaining power of buyers: Since Facebook offers social networking services to the end users, Facebook does know the importance of the user’s power to make them successful by offering unique and flexible tools for the social networking, moreover, Facebook team should take into considerations the feedbacks and reviews of the end users. Bargaining power of suppliers: In Facebook case, there’s no specific supplier because they are offering online services, they could be the suppliers themselves, and we would consider the government is a supplier for Facebook; since the government monitor and control the social networks. Threat of substitutes: The threat of substitutes for Facebook is represented by any social networking website like Twitter or Myspace which they are really rivals, so Facebook team should update the website from time to time to make the users satisfied and to face the user’s daily demands on the social network. Facebook SWOT Analysis Strengths: Facebook has the second rank at Alexa as a global rank and second rank in the US (Facebook Rank,ND). In addition, Facebook now has over than one billion active users; Facebook has announced its revenue by gaining more than $150 million from the mobile advertising (Turcan, 2012). Furthermore, Facebook supports more than 70 languages for the users across the world which makes Facebook attractive for many users their mother language is not English. Now Facebook has a popular brand name and it has been used as a reference in many movies or even in the business cards (FACEBOOK SWOT, ND). Weaknesses: There are many faked accounts and duplicated accounts that cannot be identified easily. Also, people say Facebook is secretly gathering information about them which may leave an impression to remove their accounts. Moreover, Facebook posted a loss in last two quarters which will  impact its stocks (Turcan, 2012). Opportunities: Researchers can take advantage of using Facebook by gathering data for surveys purposes. Moreover, Ads prices are still going up as Facebook recently announced which will have the investors buy new stocks. Also, Facebook can be used as a market place; people can sell and buy items through Facebook (FACEBOOK SWOT, ND). Threats: China government doesn’t allow Facebook to operate out there in China; since china has a huge population. In addition, it is probably that users may switch to any other services like Google+ (Facebook Investment, 2012). Also, Twitter has a strong competition with Facebook in the market place and they are making unique features Faecbook doesn’t. Furthermore, there are many viruses have attacked Facbook as we have heard recently from news, and it might be a threat of ongoing hacking in the future. Facebook Marketing Strategy Marketing strategy is one of the interesting strategies that Facebook has; Facebook demonstrates its strategy by defining the target audience which means Facebook has grouping packages for all accounts by age, gender, profession and location which help the other companies to post their Ads on Facebook for specific class of people and as well as specific region, furthermore, Facebook helps other corporations to increase the traffic on their websites by creating an official page contains their official website link and contact information which truly helps the corporations to share their information, run certain events, post any kind of advertisements and get more likes. I would say the more likes you get, the more success you are. In another hand, the non-profit organizations can take the advantage by creating a page on Facebook to get donations and find volunteers across all the world, moreover, Facebook provides the page owners with all kind of statistics tools and reports, those kind of reports are weekly and daily updated and included with the post quality, how many likes, page views and photo views. Conclusion In my point of view, the marketing strategy makes Facebook an attractive destination for all kind of businesses to post Ads, upload photos, create events and communicate with people which leads rapidly to grow revenue of  Facebook. In my opinion, Facebook developers should work on the privacy settings to make sure that the users will stick with them for a long period of time. Moreover, the developer team should do something to prevent the existence of the duplicated accounts and the faked accounts by monitoring the IP addresses of the user’s computer. Finally, Facebook is still in the fore beating up Twitter, My Space and other social networking websites, as I mentioned before, Facebook has been a leader for the other online social networking services, I would say Facebook made a difference in the information revolution these days and created a competitive environment in the market place. How to cite Facebook Puts Other Companies Underneath Its Wings, Papers

Twitter Changing their Character Count What Does That Mean for You

By: Eric Hoppe, Ecommerce Manager Rumors have been swirling for years that Twitter would be ditching its 140-character limit, but recent reports indicate that this change is a very real possibility.These sources indicate that Twitter is considering raising the limit to 10,000 characters – about 72 times the length of the current threshold. The Twitter experience has always been defined by the brevity of tweets, which leaves many users wondering: how will this change affect the way businesses and brands use Twitter? Additionally, how will it affect the way consumers use the platform?Change can be hard, but it’s not necessarily a bad thing.Let’s take a look at some potential advantages of a longer character limit. Possible SEO benefits Last year’s Google/Twitter deal gave tweets some prime real estate in the Google search results. It makes sense to assume that longer, richer tweets would fare well in these search results, providing businesses with another powerful way to boost their organic search traffic.The new, meatier tweets can be created to drive readers back to products or content on your site. Opportunities to deliver a more thorough message With the current 140-character limit, it can be challenging to use Twitter to establish thought- leadership or establish real brand awareness.Most businesses rely on a tried-and-true formula: a quick call-to-action followed by a link to some offer or content item.The increased character limit will allow businesses to deliver a far more comprehensive message, and you’ll be able to present this message without making your followers leave the Twitter platform. Fewer, but longer, tweets Over 500 million tweets are sent daily, so it’s no surprise that â€Å"normal† Twitter usage involves popping out a number of short tweets throughout the day.Not every business has the time and resources to keep up with this type of posting schedule.A 10,000-character limit might cause these patterns to shift:longer-form content will start to dot the Twitter landscape, and marketers will need to spend more time crafting these more substantial tweets.This change may lead to an outcome where longer, somewhat less frequent tweets become the norm. You have to wonder why Twitter would be motivated to make a change that’s bound to annoy some of its most loyal users.The company probably wants to broaden its appeal and draw in other social media users who never quite embraced the 140-character limit.With a surge of new users, you could end up with plenty of fresh eyeballs for your content.The key to success with this wider audience will be to understand who they are and what’s important to them. Better analytics Twitter’s current set of analytics provides users with the number of impressions for each tweet, as well as the total engagement received by a tweet.You can break down these figures to see exactly what kind of engagement has been happening such as retweets, likes, follows, replies and much more.While this data is pretty rich on its own, it can only get better if Twitter sees a shift toward longer-form content.Users may eventually be able to see how much total time was spent engaging with a particular tweet, or they may have the chance to learn how far down a user scrolled within a longer tweet’s content.More in-depth analytics information could make Twitter a more powerful marketing tool for your business. Summing it up It’s clear that an increased character limit carries some exciting possibilities for Twitter, but it’s probably best to remain cautiously optimistic for the time being.Longer tweets may transform Twitter into an even better content marketing platform, but these changes may also result in more spam and clutter in the Twitterverse.Only time will tell if a 10,000-character limit will enhance or detract from the overall Twitter experience.